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Glossary
Comprehensive guide to CRO terminology and concepts
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A
A/B Testing
Above the Fold
Accessibility
Analytics
Attribution Model
B
Baseline
Behavioral Targeting
Bounce Rate
Breadcrumb Navigation
Button
C
Call to Action (CTA)
Card Sorting
Click-Through Rate (CTR)
Cognitive Load
Conversion Rate
CRO
D
Dark Pattern
Demographic Targeting
Design System
Design Thinking
Drop-off Rate
E
Element Visibility
Engagement Metrics
Exit Rate
Experience Map
Eye Tracking
F
F-Pattern
Feature Adoption
Form Optimization
Friction
Funnel Analysis
G
Gamification
Gestalt Principles
Goal Tracking
Grid System
Growth Hacking
H
Heatmap
Hero Image
Heuristic Evaluation
Hover State
Hypothesis
I
Impression
Information Architecture
Input Field
Interaction Design
Iterative Design
J
JavaScript
Job Story
Journey Map
Jump Link
Just-In-Time Information
K
Kano Model
Key Performance Indicator (KPI)
Keyword
Killer Feature
Knowledge Base
L
Landing Page
Lead Generation
Learnability
Lifetime Value (LTV)
Loading Time
M
Micro-conversion
Minimum Viable Product (MVP)
Mobile-First Design
Modal Window
Multivariate Testing
N
Native App
Navigation
Net Promoter Score (NPS)
Nielsen Norman Group
Notification
O
Onboarding
Opt-in
Optimization
Organic Traffic
Overlay
P
Pain Point
Persona
Personalization
Progressive Disclosure
Prototype
Q
Qualitative Data
Quality Score
Quantitative Data
Query
Quick Win
R
Readability
Remarketing
Responsive Design
Retention Rate
Return on Investment (ROI)
S
Scroll Depth
Segmentation
Session Recording
Social Proof
Statistical Significance
T
Task Analysis
Testing
Touchpoint
Traffic Source
Trust Signal
U
Usability
User Experience (UX)
User Flow
User Interface (UI)
User Research
V
Validation
Value Proposition
Viral Coefficient
Visitor
Visual Hierarchy
W
Web Analytics
Website Optimization
White Space
Winner
Wireframe
X
X-axis
X-Frame-Options
XD (Experience Design)
XML Sitemap
XSS (Cross-Site Scripting)
Y
Y-axis
Year-over-Year (YoY)
Yellow Brick Road
Yield Optimization
YouTube Analytics
Z
Z-Index
Z-Pattern
Zero-Click Search
Zigzag Layout
Zoom Level